5 Marketing Psychology Techniques That Make Your Customers Buy

1. People don't like being told what to do. Try asking more questions. 

 Asking questions gives your customers a choice. Meaning your customers are far more likely to take action. 

2. Create a common enemy in your marketing so that your customers feel understood. 

People advocate for brands with a clear enemy. 

It makes customers feel like you're on their side. 

Most importantly, it makes customers feel heard.

3. Use the small daily equivalence effect. 

Break down your product/service price to a daily amount.

Compare your offer to a low cost commodity, like a cup of coffee for instance. 

This makes your product sound less costly, therefore easier to buy.

4. Use the many small "yes-es" technique. 

Try getting your customers to say yes to something small first. 

Slowly work your way to more expensive options.

5. Use the Endowment effect.

People place a higher value on something that they've made themselves or contributed to...

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The 7 Millionaire Skills We Wish We Knew At 18

If you are remotely serious about your success, read until the end.

These skills will get you 10 years ahead of 96% of the people:

1. Eliminating negativity

Learn to avoid negativity every day.

  • Stop hanging with negative people.
  • Stop watching the news.
  • Stop focusing on problems.    
  • Start surrounding yourself with winners.
  • Start focusing on solutions.
  • Start your day with gratitude.

2. High-income money skills

These 5 skills guarantee that you will 

make a lot of money:

  • Sales
  • Design
  • Copywriting
  • Video editing
  • Automations master

3. Key soft skills

Soft-skills allow you to connect better with people. Here are 5 irreplaceable soft skills:

  • Empathy (understanding people's emotions)
  • Communication (persuasion & listening)
  • Problem-solving
  • Leadership and confidence
  • Self-Control under pressure

4. Self-control and self-love

You need to know what your body and mind is asking you for.

If you can't control yourself, how will you control your life?

5....

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5 Reasons Why Your Business Isn't Growing

1. You're pitching your product too soon

This keeps clients running away from you.

Instead, ask quality questions to understand exactly what they need.

Then provide solutions according to those needs.

 

2. You're only talking about you when reaching out to potential clients

If you want to convert more leads into clients, be a really good listener.

Allow them to express their frustration, as often times, they will communicate exactly what they want from you.

 

3. You're not following-up with value

80% of all deals require 6 to 12 points of contact in order for people to buy from you.

Follow-up is essential, and you need to do it by adding value to the customer:

"Just checking in to see what's up!

"I saw this article that I thought would be useful to you, let me know if you like it? "

 

4. You're not asking quality questions on sales calls

Talking about the weather it's great, but ineffective when it comes to business.

Instead, ask questions which help...

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5 Underrated Skills to Close All Deals

Sales is a skill composed by many other skills

These S will get you ahead of the 96% of other sales people:

 

1. Empathy

Being able to understand how people truly feel it's powerful.

If you master empathy, you will know exactly what to offer people.

 

2. Listening in detail

Capturing important details by actively listening is key.

Often times, leads will tell you exactly what they need. If you listen closely, you will offer exactly that.

 

3.Persuasion

The ability to convince people to trust what you are saying.

Mastering persuasion will allow you to live a better life in general.

Every day, we try to persuade people to believe something is good or bad.

Start doing it intentionally.

 

4. Psychophysiology and lie detection

I graduated in Psychophysiology - the understanding between mind and body.

Best decision of my life.

While working 6+ years in lie detection, I am now capable of predicting what people will say or do in given situations.

 

5. Emotional...

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5 Unique Tips to Close More Sales Fast

1.Use the assumptive close

Whenever asking for a payment at the end of your sales calls, do NOT do this:

•   Wanna start work? Do you like it?

• Instead, assume that they will work with you, and give them 2 options. Both options favourable to you.

"Which package would you like to invest in? A or B?"

 

2. Use the, no-risk, full benefit close

Lay out all the benefits of your programme, and add a guarantee on top.

Only then, reveal the price and ask:

How would you like to pay, paypal or card? 

 

3. Same boat, row ahead close

Present someone who was in the exact same situation as them. Then showcase their transformation, and say:

"Rob was in the exact same situation as you, he was looking for X, Y and Z. Fast forward 3 months after, those are his results. If you are looking for similar results, let's start Monday" 

 

4. You are privileged close

Make them see that the sole reason of them being able to afford your service, is a...

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5 Sales Trust Words You Need to Know

In Sales, for people to buy, they need to trust you

Use the following sales trust words to make more money quicker!

 

1.Prospect's name

Nothing sounds better to the ear, than a person's own name.

 

2. Secure

People need security in order to trust you, make sure they have it.

Example: 'Yes Dave, I will make sure to secure you a place'. 

 

3. Proven

Buyers want to be part of something which is proven, as this gives them security that it indeed works.
Example: This is a service with a proven track-record Mark!

 

4. Assure

  1. tell someone something positively to dispel any doubts.

The definition of the word says it all

 

5. Results

If there's something people care to see is results, make sure you use this specific word to earn their trust.

Example: Yes Claire, I can assure you that with this proven strategies, we will achieve the desired results.

 

 

Feel free to email us questions at any time [email protected]

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The 3 Skills You Need to Develop to Sell More

A Thread You Must Read...

 

1. Confidence

If you don't trust yourself, why would buyers do so?

Building confidence is essential for business and sales.
Here are my 2 favourite ways to do it...........

- Practice your sales process and delivery. 

This will help you to gain confidence.


- Get results.

Once you see that you are capable of delivering your service with excellence, your confidence will increase!

 

2. Empathy

If you are incapable of understanding the situation of your leads, you won't be able to close the deal.
Understanding and tackling exactly what troubles them, will help you make sales.

Spend 24 hours in agreement with other people. Just try it out.

Agree to everything.

This exercise will help you practice your listening and empathy.

 

3. Persuasion

If you want people to buy from you, help them understand WHY should they?

This is where persuasion is essential.

Mastering persuasion will help you to showcase better your service &...

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5 Phrases You Should Never Say in Sales

These phrases will damage your sales!
To grow your business and make more money, do not use them.

 

1. 'I am sorry that I am late' 

This lowers your status and puts emphasis on the fact you were late.

Instead, simply say:
Thank you for your patience.

 

2. 'Do you make the decisions'?

This can appear disrespectful to the person you are talking with and break the deal.

Instead, simply ask this:
Who else will be involved in the process of making the decision? 

 

3. Would you like us to work together?

Cmon, this sounds like a kid in school asking another one 'wanna be my friend'...

Instead, use the assumptive close and say:
Would you be paying with your debit or should we do a paypal?

 

4. We only work with the best

Many people do not want to be the best or strive to be the best. It sounds gimmicky and elitist without need.

It sounds cool to say this, but it will cost you a lot of sales... 

 

5. My competitors are worse than me

...
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3 Lies "Experts" Will Tell You When Marketing Your Business Online

As you begin your journey in marketing your business online and begin building your brand you will hear a lot of lies that will make you question "am I doing this right"? 

Here are 3 of the worst to avoid believing and the truths behind each lie. 

 

Marketing Lie #1

People don't read, they scan

This one makes an appearance now and again and it paints a bad picture of good marketing.

If this were true all necessary information would be scanned and never read... 

Good marketing isn't about keeping everything short and to the point.

It's about knowing when to keep it short and simple and when to explain more with key information the reader needs to know.

Marketing Truth

 People read what matters

They cut out the noise and only read info they want the most. 

 

Marketing Lie #2

 You must find a niche to start your business

While you continue to overthink, other people have already started building their brand

You don't need anything however by...

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7 Sales Secrets The Gurus Never Speak About

Image Credits: Freepik

1. Being poor is often a gift.

Being poor is ok.

But, staying poor is not ok.

If you know how it feels, use this as a motivation fuel to get rich.

 

2. More followers does equal more sales

If you have the right skills that is.

 

3. People buy from people who appear knowledgeable

This is why there are so many people who are disappointed.

Great markiting is awesome, but you need to be able to deliver results after!

 

4. Many people are on the brink of buying from you

You just have not told them enough about the chance of working with you.

Repetition is key.

 

5. Sales, like any other skill, is dependent on practice

If you don't practice sales, you probably won't make a lot of sales.

 

6. Most gurus sell with fake promises

Ever heard about the famous 10K months in a week?

Well, it ain't real lol

 

7. Best way to sell is to guide people towards a decision

The majority of people know they have some problem but they struggle to...

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